

Dissecting Your Business
Holiday Season Pop Quiz: What does Santa and the Jolly Green Giant have in common? Answer is at the end. Back in the late 1970’s the first transcontinental highway (I90) was near completion. The last section to be completed was in Blue Earth Minnesota. In typical American fashion, someone saw an opportunity to turn the completion into an event. Paul Hedberg, a local radio station owner, convinced the Green Giant company to allow him to erect a huge Jolly Green Giant statue, s