Now That's a Shiny Object
I just washed and waxed my black Jeep Wrangler this weekend, and yes, it’s shiny. But that’s not the type of shiny I’m talking about. In the picture; is that real gold or fake gold? Shiny objects in the business world are, really, enticing opportunities. These opportunities can be good or bad, big or small, and could take your business to the moon or to the dumpster. Unfortunately, not every idea is worth pursuing right away or ever. So how does a company maintain the b
